Google is planning to soon buy Akamai, one of the world's leading network operators, content delivery.
On this edition of the Business Insider reports referring to the dozen or so well-informed sources, both among employees Google, and other companies. Also, information about a possible deal has confirmed one of the top managers of Akamai on condition of anonymity.
Content delivery network (CDN, Content Delivery Network) - a service that owns an array of ... CDN- providers typically provide services to cellular operators and Internet service providers and large content repositories, facilitating user access to popular content.
Rumors about a possible acquisition of one of the Akamai IT giants go quite a long time. As for Google, then, as previously reported, the company in the recent past is considering options for a major acquisition in the field of advertising techniques - perhaps this acquisition will be exactly Akamai.
According to analysts, the acquisition of Akamai was a logical step would be to Google. As an operator of content delivery networks, the company owns large amounts of valuable data that the Internet giant could use to improve their services - primarily search video service YouTube, display advertising, etc. Dr.. In addition to the data, Akamai Technologies can be very useful in the Internet giant's strategy to turn YouTube into an alternative to cable TV networks.
In addition, Akamai shares recently fell significantly - their price in the current year has declined by 50 %, which makes them a very favorable buying it at the moment. Recently, the publication Bloomberg estimated amount for which can be sold Akamai, a $ 7.4 billion.
Experts point out that the deal Google-Akamai, if it really takes place, can attract a lot of attention from regulators. In particular, they most likely will not like the fact that Internet giant Google, and so has at its disposal vast amounts of data, receives and archives all Akamai.
However, Bloomberg, and citing sources within Google, argues that Google is not going to buy Akamai. The news of a possible deal has already led to an increase in stock prices of CDN- operator by 17%. In recent years, from 2005 to 2010. Mr.. , Has repeatedly appeared in the media about the possible acquisition of Akamai. Among the potential buyers called IBM and Verizon Communications.
More info: http://www. cnews. ru / news / top / index. shtml? 2011/10/13/459983.
Google could as well create a new Akamai. They already have the infrastructure, and some community too.
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